Valentine’s Day – By the Numbers

It’s that time of year again, love is in the air, romance is blossoming, and wallets are opening everywhere. For better or worse, it wouldn’t be Valentine’s Day without billions of dollars being spent on flowers, chocolates, and teddy bears, to name just a few. According to the National Retail Federation’s Consumer Spending Survey, Valentine’s Day will cost the average American $142.31 in 2015. Surprisingly, 1 in 3 people aren’t planning to give a gift at all; gentlemen, read the last stat, you may want to reconsider…

61.8 %

The percent of consumers who celebrate Valentine’s Day

$13.19 Billion

The average annual Valentine’s Day spending in the U.S.

180 Million

The number of Valentine’s Day cards exchanged annually. If you do the math, that’s at least one greeting card for every two people in America!


The percent of Valentine’s Day cards bought by women

196 million

The average number of roses grown for Valentine’s Day


The percent of flowers bought by men


The amount the average consumer spends on Valentine’s Day annually

53 %

The percent of women who would end their relationship if they didn’t get something for Valentine’s Day.


Source: Retail Advertising and Marketing Association, Valentine’s Day Consumer Intentions and Actions Survey

Source: National Retail Federation, Valentine’s Day: Consumer Survey Results